Data Visualization – Making Sense of Web Stats
Data Visualization

Keep track of your website statistics

Know how to best appeal to your audience

We’ve talked about Google APIs before (specifically Maps, Calendar, Geolocation). For this blog post, we have a new API to cover: Google Charts. These charts are one of the best ways around to use data visualization. One of the services we offer at Mr. WPress is to help integrate this crucial API, which in turn can help you use data visualization to understand your site like never before. Being able to see the trends is invaluable for knowing when your site needs updating. You can see who’s visiting, where they’re visiting from, how long they stay, what pages are most popular, what buttons they click, how long those pages take to load, and much more!

The types of data visualization charts

Pie charts and bar charts are the most standard data visualization options, which are also some of the most versatile. However, you don’t have to be limited to these typical options with the Google Charts API. Here are just a few more of the available charts for all of your possible data visualization uses:

  1. The Geo Chart keeps track of where your visitors come from on a world map. You can find out where you get the most traffic, then customize website content or marketing efforts to capitalize on that demographic.
  2. The Gauge rates things such as website speed and bandwidth. This lets you see your website’s performance as much more than just a simple number. From there, you can find solutions such as caching images to help your site run as smoothly as possible.
  3. The Combo Chart keeps track of a myriad of information. It uses multiple data points of bar charts to create a line chart, so you can see overall trends on all kinds of aspects of your website. We’d be hard pressed to come up with just one use for this, because it’s so in depth!

Benefits of data visualization

So what do all these charts accomplish? In short – they make your information clear. If you see a trend of visitors leaving your site on a certain page, you know that page could use some attention. How you designed the page back at the start of the site may not work later on. Maybe you could even see which pages are attracting the most attention through that same data visualization, and utilize some of the tactics and layout from the well performing page. Or, if you use the map chart to see where your visitors originate from, you can design a unique landing page or customized content for people in that area. The potentials are endless! Check out data visualization today.